When Sequoia approached us at Circle Branding Agency, they were at a crossroads. Known for their advanced liposomal supplements, their brand had always leaned heavily into the biotech and medical world, with a clinical focus that reflected the science behind their products. However, as they looked to expand their reach, it became clear that a shift was needed—a transformation from a purely biotech image to one that resonated with the lifestyle and wellness community, without losing the core of their scientific credibility.
At Sequoia, we promise to harness cutting-edge liposomal technology to deliver nutrients directly to your cells, ensuring maximum absorption and efficacy. Our commitment to quality and innovation means every product is crafted with care, tailored to enhance your health and vitality. With Sequoia, you’re not just taking a supplement; you’re embracing a lifestyle of empowered wellness, backed by the best of science and nature.
The rebranding process was intense and required a fine balance. Sequoia needed to evolve from a brand that felt medicinal to one that could connect emotionally with a broader audience, while still maintaining their biotech roots. We worked daily for months, in constant collaboration with their team, to find that sweet spot where the brand felt both trustworthy and approachable.
One of the major shifts was in the logo design. Their old logo centered around the liposome, emphasizing the science behind the product. We knew the new brand needed to focus more on the name itself, so we transitioned to a bold, black sans-serif font. This change gave the brand a modern, confident feel, while the introduction of a wide range of colors symbolized the diversity of their products and the positive impact they have on people’s lives.
The rebranding process was intense and required a fine balance. Sequoia needed to evolve from a brand that felt medicinal to one that could connect emotionally with a broader audience, while still maintaining their biotech roots. We worked daily for months, in constant collaboration with their team, to find that sweet spot where the brand felt both trustworthy and approachable.
One of the major shifts was in the logo design. Their old logo centered around the liposome, emphasizing the science behind the product. We knew the new brand needed to focus more on the name itself, so we transitioned to a bold, black sans-serif font. This change gave the brand a modern, confident feel, while the introduction of a wide range of colors symbolized the diversity of their products and the positive impact they have on people’s lives.
In addition to the visual rebrand, we worked on several product photoshoots and video content. The video work, particularly for Sequoia’s social media and points of sale in pharmacies, presented its own set of challenges. Coordinating with different interviewees, including pharmacists and customers, was no small feat. Each person brought a unique personality—some were comfortable on camera, while others were shy or nervous.
Over the years, we’ve honed the ability to guide interviewees, helping them relax in front of the camera and share honest, real stories. These videos told powerful narratives, from educational content led by pharmacists to heartfelt testimonials from customers who experienced life-changing results, such as those using Lipo Iron for anemia or Lipo Hair and Nail for hair loss.
The results shared by Sequoia’s customers were astounding. Customers who had struggled with anemia for years, trying pills and IV treatments with limited success, found that Lipo Iron dramatically improved their health and quality of life. Similarly, women who had suffered from hair loss and self-confidence issues saw significant improvements with Lipo Hair and Nail, with some completely overcoming their hair-thinning problems. These testimonials not only humanized Sequoia’s brand but also reinforced the trust and credibility that their products deserved.
Beyond digital content and branding, we’ve also worked on creating print materials, brochures, and point-of-sale displays for Sequoia, ensuring their presence is strong across all mediums. Our collaboration is ongoing, and we’re excited about what the future holds as we continue to develop and strengthen Sequoia’s brand.
Sequoia’s story is not just about their products but about the community they support. As an Arab-owned business in Israel, they are a rarity in the biotech industry, and they have a deep commitment to giving back. They sponsor programs that support women in need, underprivileged children, and autistic children, showing that their brand is not only about improving health but also making a broader social impact.
This is only the beginning of our journey with Sequoia, and we look forward to building a lifelong partnership.
